Clinovo is a healthcare management SaaS company I collaborated with to develop and visualise their brand identity. My creative direction was driven by the concept of movement—both in terms of the human body and metaphorical flow through health and technology. The brand tone is modern, forward-thinking, and rooted in healthcare innovation. I crafted a bold and versatile colour palette to reflect core values: purple symbolises innovation and technology, green conveys freshness and health, and blue represents clarity and trust. These colours, unified through fluid gradients, reinforce the key theme of flow while creating a dynamic visual identity.