Grandudes is a digital platform designed for men over 50 to connect and embrace later life with energy and positivity. I developed the logo and website to capture the spirit of this mission. The bold use of yellow evokes freshness, optimism, and approachability, reflecting the uplifting essence of the brand. The website is both functional and visually engaging, featuring diverse elements such as a blog, shop, experiences, and informational pages. My goal was to create a platform that is not only easy to navigate but also bold and inspiring, aligning with the vibrant lifestyle Grandudes promotes.