For Ilybeayoga, I developed a comprehensive range of design assets, starting with the logo and brand identity. Inspired by lotus petals and mandala patterns, symbols of symmetry, peace, and calm. The logo embodies a minimalist, elegant, and sophisticated design. It reflects the essence of wellness and mindfulness, perfectly aligning with the yoga theme. As the project progressed, I created a series of minimalist yoga pose illustrations, incorporating a soothing colour palette. These illustrations were then used across various designs, including marketing posters and social media posts, ensuring a cohesive and visually appealing brand presence.